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Google and Yahoo among top gainers in online search market February 14, 2007

Posted by Jump2top in Search engine marketing, Web marketing.
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Google and Yahoo continue to dominate the online search market as Microsoft share went down by half percent from 11% to 10.5%. According to comScore Networks, an Internet metrics company, Google sites captured 47.4% of U.S. search queries last December, a 0.4% increase from November while Yahoo,who opened its upgraded Panama search marketing platform to new advertisers, got 28.5% of U.S. search queries in December, a 0.3% rise from November.

Microsoft, on the other hand, did not perform as well as Google and Yahoo despite the release of Microsoft Vista. In another statistics furnished by Hitwise, another Internet metrics firm, Google share accounted for 63.15% of U.S. searches in December. Yahoo had 21.62%; MSN/Live.com got 9.46%; and Ask had 3.72% of the U.S. search market.

Based on InformationWeek.com December figures, Google search engine referrals was the highest. Google.com referrals was 63.7% while other Google properties from Canada, India, and the United Kingdom got an additional 9.4%. Yahoo referrals accounted for 15.5%; MSN gave 1.9% visitors; and Live.com was about 0.7%.

Ma. Roma C. Agsalud

Barcelona Internet Marketing

Google Book Search service to digitize books February 3, 2007

Posted by Jump2top in Google News.
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Google, in cooperation with the University of Texas, Austin, along with other partners, will soon introduce its Google Book Search service, allowing “internet surfers to view, browse and read the university’s public domain books, including books in the Libraries’ historic collections.

Also joining in its book search venture are University of Michigan, Harvard University, Stanford University, Oxford University and the New York Public Library. According to reports, Google will digitize at least a million volumes from the University of Texas Libraries’ collections and will be fully searchable on line.

Google fully commits to observe copyright laws, rules and regulations. Books with copyright protection will be offered only with the author’s name, title, and an excerpt of relative text to lead users to the source of the books. Those who do not wish to have their books digitized will be excluded from the project.

In the meantime, news reports state that Google is currently working on a system that would give readers a chance to download entire books online. Jens Redmer, director of Google Book Search in Europe, was quoted saying Google is presently working on a platform that will allow publishers to give readers full access to a book online. The project plans to link readers to sites like Amazon if they will to buy an actual copy of the book, reports said.

Ma. Roma C. Agsalud
Internet Marketing

Search Engine Optimization for Law Firms February 3, 2007

Posted by Jump2top in Seo Barcelona.
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The success of a law firm nowadays is measured by how effective search engine optimization works for the company. Whether you like it or not, people go to the Internet for information. These people may or may not become your potential clients, nevertheless, they use the Internet for information. Therefore, it is essential for a law company to be a “database driven law firm website.”

To become a “database driven law firm website,” a law firm must maintain a content management system for its website. It must be a comprehensive website complete with custom design, proper integration and hosting. A law firm’s website must be designed specifically for law firms. You should be able to add, edit and delete content on your web pages, and put updates for attorney profiles and practice areas.

For search engine optimization to really work for your law firm, you should practice timely posting of useful contents to your site, thereby increasing the chances of people finding your firm. The search engines will pick up on fresh content and rank you accordingly. If prospective clients find your site and reads informative articles, they are likely to visit or contact you for official consultations.

A large law firm covers a wide range of practice areas, but like a small firm, site content is very important. It is critical to keep a current and up to date website content. This is where website content management system comes into work.

There are several ways to successful search engine optimization which could eventually improve a law firm’s search engine rankings.

Law firm’s placement in the search engines defines the number of client traffic it will receive. To be listed in the top 10 or 20, here are some useful tips that will raise your ranking with the search engines.

First, use specific keywords that best suit the legal practice and identify what clients are looking for. There is an available Keyword Selection post in the Internet. This will help.

Then, use the keywords or phrase in the Title of the Page. Next, create a short keyword rich description matching the keywords in the title. It is important to repeat the keyword throughout the page and include it in the Header tags. Content should be related to the Title of the Page and should include the keyword or phrases to the whole page.

Last but not least, make sure there are other sites and directories linking to your site.

If you implement these useful tips, you will sooner or later elevate your search engine position and consequently raise your lead intake. Better yet, implement a different page for each keyword, or a page for each practice area. It maybe painstakingly difficult but it works.

In summary, let me reiterate that a law firm’s success depends on how effective search engine optimization works for the company.

Ma. Roma C. Agsalud

Barcelona Web marketing

Is Google into in-game advertising? February 3, 2007

Posted by Jump2top in Google News.
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There were unconfirmed reports from the Wall Street Journal (WSJ) that Google may be venturing into in-game advertising when and if its deal with Adscape will be sealed this week Adscape, a San Francisco-based company, is a provider of in-game advertisements.WSJ said Google is planning to expand advertising efforts to various types of media and in-game ads would be in line with it. If Google pushes through with the deal with Adspace, it would mean further competition with Microsoft who has already entered the in-game ad market when it purchasedf in-game ad provider, Massive, last year for $200 million.

Both Google and Adspace have no official announcement about the report.

Ma. Roma C. Agsalud

Google deactivates “Google bombing” through algorithm change February 3, 2007

Posted by Jump2top in Google News.
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Google announced Thursday that changes in its search algorithms to fix a search procedure called “Google bombing.” On its official blog, Google said that the query “miserable failure” will never be routed to the official White House biography of president, George W. Bush. Under the changes, such queries will revert as “commentary, discussions and articles” on the subject.

Matt Cutts, Google’s official webmaster, wrote in the blog that by putting new algorithm in place, “Google bombing” will be minimized. He also disputed the misconceptions that these are Google’s opinions or that Google has hand-coded the results of the queries. He said, further, that “Google bombing” is not on the priority list of Google.

George Johnston, a Washington-based political activist and programmer, was responsible for “Miserable failure” believing that people showed keen interest on it after the Hurricane Katrina debacle.

Ma. Roma C. Agsalud

Google to report an 88% profit for fourth quarter February 3, 2007

Posted by Jump2top in Google News.
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Google, Inc., the no. 1 ranked Internet search engine, is expected to report its fourth quarter profit on Wednesday which is believed to an 88% profit gain from its advertising and Internet search engine business. California-based Google, is reaping the fruits of its huge Internet advertising spending amounting to more than $20 billion.

Google’s market share of the Internet, grew to more than 45% in December, nearly two times more than Yahoo, Inc.’s share, and four times than that of other top five ranked engines, according to estimates. It has been subject to growing consensus by analysts “that Google may exceed expectations on Wednesday, having done so during all but one of its quarters since going public.”

Global Equity Research analyst, Trip Chowdhry, said “All boat’s are being lifted, if Yahoo can report a 13% gain in sales, then imagine what Google’s going to do.”

Yahoo, Inc., the no. 2 ranked Internet search engine, earlier reported a 13% gain in its advertising sales, despite an executive “shake-up.”

Ma. Roma C. Agsalud
Search Engine optimization Company

How SEO Works for Mortgage Businesses February 3, 2007

Posted by Jump2top in Seo Barcelona.
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After putting up a business, you just don’t stop there, you actually don’t want to put your money into waste, isn’t. Mortgage companies should get used into the popular Internet marketing.

Mortgage companies should adapt the world e-business application through SEO or search engine optimization. You do not actually want to see your website hanging there and left unread simply because it doesn’t get found by search engines.

These would be sad incident to those businesses that do not optimize their site for search engine tracking. Search Engine Optimization, as well as keyword targeting, Meta tags, site layout are very important in order that your website be ranked properly. (more…)

SEO in the Real Estate Industry February 3, 2007

Posted by Jump2top in Seo Barcelona.
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The real estate industry provides large amounts of time and effort in developing the most useful marketing strategy to generate more consumers in competing with other real estate companies.

The need for marketing strategies on real estate companies rely on the medium used to sell their product. You may be the best among the thousands of real estate agents nationwide, but are you exposed to the right clients? Do not waste your talent by simply waiting for people to get a hold of your calling card. There are numerous options in giving a name for your career and company.

Although you may have a real estate website, a classified ad listing, or a television commercial, it is important to understand that a comprehensive analysis of your advertising strategies should be based on which medium targets the most customers.

Here are the facts you should consider:
* Print media will always be the most essential part of your marketing. However, with today’s technology, the print media could be merged into your online marketing campaign
* The yearly cost of advertising in magazines, newspapers and classified ad listings could cost approximately US$40,000 depending on your company’s target market.
* Marketing with print medium is a short-term investment since many consumers read newspapers only on a daily basis
* Four out of five homebuyers search the internet to find a new home. In the coming years, that number is expected to increase to 85 percent
* 76 percent of online homebuyers prefer to transact businesses directly with real estate agents.
* 74 percent of homebuyers decide on working with the first agent they find and interview.

With the increasing number of homebuyers turning to the Web, a prominent real estate marketing program on your website would provide you with more opportunities, prospects and customers.

You may have a real estate website. However, the important thing to consider is the utilization of the content and allowing it to become your selling tool. The most recommended method of advertising through the Internet is Search Engine Optimization. The search engine optimization (SEO) of real estate websites is a process of analyzing and developing the on-page and off-page elements of the site. This comprehensive method is done to obtain the best possible ranking in search engines by using keywords and codes.

SEO companies stands to help the real estate company by studying the real estate competition of the client. By maximizing the optimization methods such as link popularity, web content, code and title, keywords, and continuous maintenance of the site, the search engine ranking of the client would increase dramatically over a few weeks, depending on the amount of methods used.

Search Engine Optimization could benefit novice real estate agents. Majority of the renowned real estate agents have been in the market for years and is recognized as leaders of the industry. By extending your target audience to the entire Web, your online visitors could be converted into clients, thus allowing your company name to be recognized worldwide.

The vital effect of SEO on real estate companies is that they could provide a long-term marketing investment. Meaning, the SEO Company would provide your site with a constant flow of traffic on the real estate webpage. As a result, the real estate company would be given a stable increase on possible clients.

By Paulene Calinawan

Jump2top.com – Search Engine Optimization Company

Tip-top Tips in Picking an SEO Company February 3, 2007

Posted by Jump2top in Seo Barcelona.
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There are already countless of Search Engine Optimization or SEO firms out there that assumes they have all the resources needed to guarantee a proven and successful search engine for the created website. In the past three to four years, a lot of companies have grown to provide what they say the best SEO service for consumers. Actually, there are really those who have been proven effective, but be very aware of those who can also scam. The following tips are specially for novice businesses who have a little or no knowledge at all of technical terms to avoid getting into a mess. Look for something that is focused as an SEO. It is scary to realize one day that the hired so-called SEO turns out only to be a website designer. Check out the history of the SEO company. The firms should have a solid background in providing good SEO services.

Don’t fall for SEOs who gives guarantee that the company will be hitting the number one spot after getting their services. Please remember that rankings include timescales. Nothing can happen overnight. Be patient and just watch the business grow.

Check out their ethical practices. Any SEO firm who claims or is found out to be utilizing less ethical practices such as submission Sp@m, Hidden text, Redirects, stuffing of unnecessary keywords, plagiarisms, heavy use of flash and graphic designs, Link Farms, Doorway pages, and Cloaking / IP Delivery Page must be avoided. The problem with this SEO firms, though they give fast results is that, they can damage the website sooner or later. Look for SEO companies who uses Paid Inclusion, Optimized Content, Quality Inbound Links, Search Engine Friendly Meta Tags, and Hand submissions. With this, any Web site can get the an effective and a wide range of SEO services.

Make sure that the keywords chosen are the main words to be used to promote the website. This will give a proportion to the cost being paid to the SEO service. Never, ever go for any distracting or less assuring statements that could only provide minimal amount of information for a reader. Be positive with all keywords. Ask experts which keywords are more likely to be used by searchers. After this has been settled, talk to the SEO company and ask for the rates of keywords. Also ask the timescale. Remember that the essence of the business is in keywords. This is the sure guarantor of rankings in the long run.

In a recent study performed, experts say that a website has only 7 seconds to convince a searcher if to stay on the website. They want more information rather than flash animations. Providing them the service immediately can make huge impact for the site. If the SEO company believes this true then go for it. But if they just want to add more flash animations and pictures rather than information, then think again. They could just be so lazy developing this for the business.

Always remain wise when choosing a real Search Engine Optimization firm. Don’t expect them to do miracles by making the website successful. They are the key to bringing people to the site and this can only be accomplished if good information is provided.

Cleo Capili
Barcelona Internet Marketing

Tips on Finding a Good Search Engine Optimization Company February 3, 2007

Posted by Jump2top in Seo Barcelona.
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It is a popular fact that Internet marketing and advertising is rising these days. Heaps of businesses know that search engines can help to increase the extremely targeted prospects to their Website, normally at a part of the cost of traditional marketing. In some studies revealed that about 85% of those who are searching for information on the Internet are using search engines to find the necessary information their looking for. In addition, a large 90% of users seldom browse those beyond the first two pages or beyond the top 20 ranked Websites of a search engine result.

There are loads of competitors out there who are eager to be among the top 20 ranked search engine result, so it is better to enhance you business Website’s visibility. There are actually many search engine optimization companies out there, but choosing which one to take into service is not that easy.

But there are some guidelines and tips to consider before choosing search engine optimization company that appropriate to your needs. The suitable search engine optimization company to select is the one that is great in keyword formulation. Expert Websites typically passes these first criteria, but it is yet sufficient to distinguish between the right and wrong choice of search engine optimization company.

A Website will not actually be visible in the search engines immediately, it certainly take some time about months, just to rank it well in Google. And it can be much longer, it actually depends on how competitive the keyword or phrases are. The ‘Google sandbox’ or the ‘Google aging delay’ is the popular lag time in the search engine circles.

A search engine optimization company who promises you to have an immediately visibility of your Website by doing ‘search engine spam’ schemes as an option, will in fact make you Website be barred from the search engine, so the dream of having your Website’s search engine visibility will just come to an end.

You have to take note that search engine success certainly needs time, determination and patience. So choose a search engine optimization company who actually say so and not those who promises otherwise. So to be able to rank well one should choose a search engine optimization company who can provide new content that is striking to the search engine and the visitors as well. Lately, the main search engines like Google made a campaign of giving better consideration for new and original content on Websites. A lot of businesses Website nowadays uses pattern contents which are provided by Website vendors. And if you have take a service of search engine optimization company who perform such thing, then you can be giving better worth to your website visitors.

So what is important here is to be original. In order for you to face all the competitors and to stand out to all of them and to be able to be in the rank that you wish, be original. Either buying or selling it, what really matters to people is to have the necessary information they needed. Huge search traffic volume and high amount of clients to your Website can be the result if you finally search for the search engine optimization company who can provide it.
Eliza Maledevic
Barcelona Internet Marketing